As Indian exporters increasingly look beyond traditional markets, the European Union is emerging as a strategic yet often misunderstood destination. While many perceive it as complex and difficult to penetrate, the reality—as industry practitioners point out—is far more nuanced: Europe is not difficult, but deeply structured.
In this conversation, we speak with Pankaj Taneja, author of a practical guide on exporting from India to Europe, who brings on-ground experience from working closely with both Indian suppliers and European buyers. Drawing from his interactions across trade fairs, market engagements, and advisory work, he offers a clear-eyed view of what it really takes to succeed in the EU—balancing compliance, localisation, cost competitiveness, and long-term relationship building.
This interview explores not just the “how” of entering Europe, but also the evolving perception of Indian companies, emerging sectoral opportunities, and the strategic mindset exporters must adopt to build sustained presence in one of the world’s most sophisticated markets.
Read more at India Business Trade Website
https://indiabusinesstrade.in/blogs/entering-europe-from-complexity-to-competitive-advantage/